$160,000 ad program to help drivers avoid traffic bedlam
(newsroompanama.com) The Ministry of Public Works (MOP) plans to spend $160 000 to spread the word for three months of alternative routes for drivers during major infrastructure programs.
Ministers and officials have already predicted massive jams as works on flyovers, and the metro subway system get under way and have said that it is unlikely to ease for about three years.
The ministry has called for this advertising contract tenders for a campaign the Ministry says: "will prevent or minimize discomfort."
The road programs will be coinciding with the introduction of the new Metro bus system, intended to ease traffic programs, but already running into problems over construction of bus stations and dedicate bus lanes, and management of the promised prepaid cards system. The first buses are scheduled to start one week before Christmas.
Perhaps it's time to take out the walking shoes.
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Original Source: Newsroompanama.com
Date Retrieved: November 14, 2010.
